LegalZoom has figured out how to sell legal services in a way that appeals to the consumer. Why are we supposed to take refuge in the notion we’re ceding potentially billions of dollars of market share to a competitor who’s already sitting on a dragon-size hoard of cash?īiglaw may also be underestimating the power of packaging. LegalZoom has been successfully targeting that market for two decades, and just got the greenlight to offer more and better services to people who previously had no economical options. How much comfort are we as attorneys really supposed to take in the argument that LegalZoom is targeting a different market than we are, and so we shouldn’t worry about them? That argument admits as its premise that there’s a massively underserved market segment that traditional law firms have not tapped. It’s rarely smart to bet against a motivated, entrepreneurial, cash-rich competitor, and trends in the legal industry overall may point toward a bright future for LegalZoom and similar alternative providers. Ways to see proven ROI from a workplace mental health program From Spring Health and Above The Law

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